Product Launch Hacks

In this episode you'll learn How To Write And Launch A International Best Selling Book By Pre-Selling 5000 Copies in 4 Months. We discuss how to:

• Write a book that gets you kudos, credibility and positions you as an expert;
• Use a book proposal to get clear on what you want to write about, discover your angle and message;
• Identify a market and identify a target audience for your book and get feedback on your book idea;
• Design a compelling information product for that audience;
• Discover your writing voice and get comfortable writing;
• Find and approach a publisher, get a favorable contract and retain your creative control but still get in bookstores via a distributor;
• Gain feedback and refine your book idea before it goes to publication;
• Go from blog to book based on all of your learning;
• Use a “pre-sales” process to make your book an international best seller before publication without physical book or mock up;
• Compile a marketing proposal with value adds and contact marketing partners;
• Choose key metrics to monitor your progress when you have no financial resources;
• Write your book in 6 weeks and make writing routine;
• Monetize the back-end of your book and create up-sells and multiple streams of income;
• Create an audio version of your book;
• Use book publishing as positive personal growth experience;
• And much, much more.

In this episode you'll learn how to design a physical product & raise $300,000 in capital on Kickstarter in 45 days. We discuss how to:

• Identify target audiences and create a compelling product around that, both before and during a crowd funding campaign;
• Pick your reward price tiers, number of tiers, and rewards;
• Select rewards that attract resellers and retailers;
• Choose the length of a crowd finding campaign;
• Create stretch goals based on feedback and milestone;
• Design and develop a product concept which the competition are not supplying or are not supplying effectively;
• Find the balance between having a quality of product and marketing distribution;
• Demonstarte create credibility and make people believe you can pull the product off through video, copyrighting, graphic design and press kits;
• Identify vital metrics, such as view views, conversion rates and pledge amounts to monitor during the launch;
• How to spread your marketing message through networks, social media, paid ads, media and blogger outreach;
• Focus your resources on the areas that were winning and those that are not;
• Track where backers are coming;
• Capitalize on crowd funding success;
• Determine what to do differently next time based on takeaways and lessons learned;
• Think about a step-by-step process for creating, launching and marketing a physical product crowd funding campaign;
• Decide when you should try to creating, launching and marketing a physical product crowd funding campaign and when you shouldn’t;
• Get started with immediate next actions for creating, launching and marketing a physical product crowd funding campaign;
• And much, much more...

In this episode you'll learn how to build and market a #1 featured iTunes mobile app and get 1,000,000+ downloads and 10,000,000+ plays in 2.5 years. We discuss how to:

• Identify 
target 
audiences and create compelling apps;
• Produce great looking user interfaces and a logical user experience in app design and creation;
• Balance the quality of an app both in terms of production, game play, market research, making a game people want and distribution and marketing;
• Launch an app and what makes a launch successful and how to bring that learning into subsequent launches;
• Hack app store distribution, get featured and what works and what doesn't;
• Monitor the correct vital metrics during the launch;
• Focus your resources on the areas that are winning and those that are not;
• Get your apps featured on niche and major blogs and websites;
• Utilize your networks for distribution
;
• Capitalize on an  apps s
success;
• Determine what to do differently next time based on takeaways and lessons learned;
• Think about a step-by-step process for app creation and distribution for new ideas;
• Decide when you should try to create and distribute a popular app and when you shouldn't;
• Get started with immediate next actions for create and distribute a popular app;
• And much, much more...

In this episode you'll learn how to create a $3,000,000 a year user community driven business in 12 months. We discuss how to:

• Balance market power, reduce service dysfunction and fragmentation in the entertainment and hospitality industry;
• Get big by starting small and going under the radar;
• Create value by being different from the incumbent system;
• Utilize military strategy, command and control structures and evolutionary biology for creating communities;
• Find clients, create relationships and win deals based on previous successes and reputation;
• Pre-launch, including psychologically optimal room size and orientation, foot traffic flow and look and feel;
• Move to Phase 1 using Seral Progression and facilitating an organic approach to market research;
• Focus resources on the areas that are winning and identify non obvious metrics;
• Find the natural market and native users and use Climax Community and Mono-culture theory;
• Go against common wisdom, discover the influence of room set and hack lighting and audio;
• Pursue points of difference to create a niche;
• Move to Phase 2 using egress, thresholds, loyalty, metrics, tools and abandoning advertising;
• Move to Phase 3 using ingress, the self-perpetuating cycle, ambassadors and Occam’s Razor;
• Keep the conversation going through social media and appeal to different personality types;
• Successfully transfer an established user generated community;
• Abandon disruption thinking and explore sustainable business models with short user generation cycles;
• And much, much more...

IIn this episode you'll learn how to create and distribute a viral video with 100,000 views to get more exposure for your project. We discuss how to:

• Identify your target audience and create a release strategy centred around the way they use the internet;
• Set up your Vimeo or YouTube page for maximum impact, from page branding through to searchable keywords and video thumbnails;
• Analyse statistics from your launch in order to focus your energy on the areas that are working, and re‐strategise those that aren’t;
• Get your video featured on major blogs and websites;
• Release your video on Facebook and Twitter and utilise your existing fan base to spread your content across the globe;
• Engage with your fans via social media and keep them wanting more;
• Launch your video at specific times of day in order to reach your online audience in ‘prime time;
• Utilise your film’s success to build your Facebook and Twitter followers and mailing list subscribers;
• And much, much more...