REVIEWS

Brain-Friendly Branding®

with Megan Kent

  • 1

    INTRODUCTION / BACKGROUND

    • Chapter 0: A Brief Intro

    • Chapter 1: Lollipops in Spain to Madison Avenue

    • Chapter 2: Working With Advertising Industry Luminaries

    • Chapter 3: Where The Ad Industry Went Wrong

    • Chapter 4: A New Paradigm - the Brain Science Basics

    • Chapter 5: How Are The Fastest Growing Brands Doing It?

    • Chapter 6: The Birth of Brain-Friendly Branding®

    • Chapter 7: What Exactly Is Branding Anyway?

    • Chapter 8: The 7 Brain-Friendly Branding® Drivers

  • 2

    CREATE YOUR BRAND FRAME

    • Chapter 9: Tap Your Authenticity

    • Chapter 10: Tell Your Stories

    • Chapter 11: Satisfy Consistently

  • 3

    LEARN HOW TO POSITIVELY ENGAGE

    • Chapter 12: Speak Visually

    • Chapter 13: Engage the Senses

    • Chapter 14: Show Novelty

  • 4

    HOW TO BOND WITH YOUR CUSTOMERS

    • Chapter 15: Create Community (Part 1)

    • Chapter 16: Create Community (Part 2)

  • 5

    SUMMARY

    • Chapter 17: In Summary