Content Planning for the Savvy CMO: The Science of Voice and Tone

Many brands struggle with maintaining a strong and consistent voice across multiple communication channels–and we know how painful a tone-deaf tweet can be. That’s why Contently is excited to bring you "The Science of Voice and Tone," a method that uses natural language processing tools to quantify a brand’s unique voice and tone.

Contently CMO Kelly Wenzel will cover why quantifying your brand’s voice and tone will matter in 2017 and beyond, and how tone science can make you a better marketer. Attendees will understand the five elements that create a brand’s tone and which matter most for boosting engagement, as well as how tone scoring can be used to aid competitive analyses, internal audits, content optimization, and other key areas.

Join us for an evening of networking, drinks, and stimulating conversation with some of the top marketing professionals in Boston!

Speaker Line-Up:

Kelly Wenzel
Chief Marketing Officer at Contently

Pamela Vaughan
Principal Marketing Manager for Web Strategy at HubSpot

Sarah Casey
Head of Investor Services, Content Marketing at BBH