Amy Thorne’s Post

Happy Monday, We are fast approaching the Twilight Zone, otherwise called Christmas, when the LinkedIn horizon is full of jingle bells, advent calendars and pictures of work Christmas parties. It can be hard to know what to post this time of year, so I decided to go with an in-between post where I use the festive season to make a point. I hope you all forgive the pun... Consider your preparation for Christmas; it can't be too hard, even if you are the type that leaves it to the last minute. What are the things we all expect to buy for Christmas: 1. Turkey/ beef/ nut loaf 2. Sprouts 3. Presents for our loved ones 4. Christmas pudding What are the things we might buy if they are well presented and the budget allows: 1. Scented candles 2. New cushions 3. New sofas 4. Panatone 5. Lobster Now, consider your product or service. Do you sell sprouts or lobster? Sprouts represent a product that we plan to buy out of necessity, legal reasons or industry regulations. Here, the critical question is what will inspire people to buy your sprouts rather than your competitors. Lobster represents an expensive, top-end, problem-type purchase. Here, the critical question is how you present your lobster properly, which will get you noticed and mean your buyer sees it as a specific solution to their problem. The answer to this question is the heart of your business development strategy; click on the link below to learn how we approach this for our clients: https://ow.ly/p7IA50QgM7q Do you eat lobster at Christmas?

Happy Monday, We are fast approaching the Twilight Zone, otherwise called Christmas, when the LinkedIn horizon is full of jingle bells, advent calendars and pictures of work Christmas parties. It can be hard to know what to post this time of year, so I decided to go with an in-between post where I use the festive season to make a point. I hope you all forgive the pun... Consider your preparation for Christmas; it can't be too hard, even if you are the type that leaves it to the last minute. What are the things we all expect to buy for Christmas: 1. Turkey/ beef/ nut loaf 2. Sprouts 3. Presents for our loved ones 4. Christmas pudding What are the things we might buy if they are well presented and the budget allows: 1. Scented candles 2. New cushions 3. New sofas 4. Panatone 5. Lobster Now, consider your product or service. Do you sell sprouts or lobster? Sprouts represent a product that we plan to buy out of necessity, legal reasons or industry regulations. Here, the critical question is what will inspire people to buy your sprouts rather than your competitors. Lobster represents an expensive, top-end, problem-type purchase. Here, the critical question is how you present your lobster properly, which will get you noticed and mean your buyer sees it as a specific solution to their problem. The answer to this question is the heart of your business development strategy; click on the link below to learn how we approach this for our clients: https://ow.ly/4CMs50QgM7p Do you eat lobster at Christmas?

It’s the day after Thanksgiving! This Friday is celebrated in so many different ways, but we want to hear from you… How do you spend this day? It’s the perfect day to create unique holiday traditions, and here are 5 of the most common activities people across the country do to spend time together: 1. Black Friday shopping: people band together to take advantage of the best sales of the year and steep discounts. It’s more than just shopping for a lot of people. It’s a chaotically fun way to spend time together while conquering the retail market. 2. Opt Outside - a campaign made widely popular by REI, the retailer that shuts its doors to encourage time together outside. Whether it’s a family hike, bikeride, or a walk to get your body moving after all the feasting yesterday, there are a lot of ways to enjoy the outdoors! You can check out hosted outdoorsy events near you here: https://loom.ly/9uKbolQ 3. Leftover Feasts - when you love Thanksgiving food, there’s no better way to celebrate the day after than making the most epic plate of leftovers, incomplete without the perfect turkey sandwich. For fans of the show, Friends, you know this can truly be the most important meal of the entire year. Here’s a recipe for the Friends Moist Maker Sandwich that you can try to replicate today: https://loom.ly/_TtkYiw 4. Green Friday - this is essentially the opposite of Black Friday that originally started as Buy Nothing Day in Canada. The idea is that you’d focus on sustainability and do something to improve the environment or support more sustainable shopping efforts rather than the more traditional retail experience. You can learn more here: https://loom.ly/XaWUInQ 5. Decorating for the Holidays: expect twinkling lights to line the streets as many families use this day to decorate for the winter holiday season. Whatever you do today, we hope it brings you joy! #thepractusway #practuslaw #blackfriday #greenfriday #optoutside #familytime #gratefulness

As we approach the holiday season (Halloween, Thanksgiving, Christmas, New Year, etc.), some might anticipate a slowdown in the US market. This is due to clients taking time off or holding back on new purchases. However, this time of year presents unique opportunities for savvy sales and marketing professionals. Rather than viewing this as a challenging period, let's look at it as an ideal opportunity to connect with clients. Many organizations allocate surplus budgets towards the end of the year, making this a prime time for strategic investments. Our approach during this season should focus on two key strategies: Targeting Budget-Holders: Identify and engage with decision-makers and departments within organizations that have budget allocations for year-end spending. These individuals are actively seeking opportunities to invest and improve their operations. Niche Targeting: Recognize that certain industries and niches experience heightened activity during this festive season. For instance, retailers, event planners, and hospitality businesses see increased demand. By capitalizing on the surplus budgets and niche markets, we can maintain consistent sales momentum and even experience growth. Let's embrace this season of opportunity and ensure that we continue to thrive throughout the year-end festivities.

CHOICES ARE HARD! 🤣 Especially during the silly season🍷🦃🎄🍾 Anyone else already started their Christmas shopping? 🙋🏻♀️ This is when things can really start adding up and many spiral with their eating habits and so many people gain weight and eat haphazardly during the holidays with one goal in mind....to wait until their New Years Resolution rolls around and try to lose the pounds then. 😐 #dontbethatstatistic But what if you had a T R I B E that had your back? ⭐ introducing 𝙃𝙚𝙖𝙡𝙩𝙝𝙮 𝙃𝙤𝙡𝙞𝙙𝙖𝙮 𝙏𝙧𝙞𝙗𝙚 - 𝙑𝙞𝙧𝙩𝙪𝙖𝙡 𝙍𝙚𝙩𝙧𝙚𝙖𝙩! Created to make the next couple months easier + FUN! We kick it off with a planksgiving challenge Monday Nov 13th - and so much more in store every week after that carrying you all the way through Christmas! (Think holiday recipe swap, 12 days of fitsmas, tons of giveaways, etc) ✔How incredible would it feel to enjoy the holidays with balance and moderation? ✔How would it feel to be part of a fun and focused environment geared towards celebrating and cheering you on? YES YES YES ✔️✔️✔️ PLUS - if you love guiltless delectable treats we have 2 brand new holiday items that launched today! 𝘊𝘰𝘭𝘭𝘢𝘨𝘦𝘯 𝘩𝘰𝘵 𝘤𝘩𝘰𝘤𝘰𝘭𝘢𝘵𝘦 𝘢𝘯𝘥 𝘤𝘩𝘰𝘤𝘰𝘭𝘢𝘵𝘦 𝘗𝘉 𝘱𝘳𝘰𝘵𝘦𝘪𝘯 𝘣𝘢𝘳𝘴! 😍 👉 The “tribe” is FREE and open for all to participate. If you’d like to pop in there just say “HHTribe” and I got you! #HealthyHolidayTribe #supportiveenvironment #supportivecommunity #IGotYouBoo #naughtyornice