Amy Thorne’s Post

Gen Z is already reshaping consumer and employee trends. And as the largest incoming generation -- and one with digital access at such a young age -- there's a reason we look to this cohort to get a better glimpse at the future of technology, business, social issue engagement, and more. This article from EY is from the perspective of why corporate boards should care about #GenZ, but its content is relevant in a much broader sense. Take these three distinctly Gen Z behaviors, for example: 1. Combining physical and virtual realities. 2. Seeking authenticity through transparency. 3. Taking a pragmatic approach to wellness and mental health. All of these behaviors are already having an impact on companies, through how this generation uses and interacts with technology, how they communicate, who/what they're loyal to, how they work, and more. It's a great read for anyone wanting to understand how Gen Zers think and approach life: https://lnkd.in/g88v5ykF #business #work #technology #content #mentalhealth #wellness #future #engagement #digital

💫During the most recent PGN event, I joined Pinnacle Global Network founder Allison Maslan and renowned fitness content creator Natalie Jill at lunch. Natalie had just given a great talk about social media. She shared how she started from nothing (a rock bottom moment, she explained) and built an incredible health and wellness business based on a very authentic and focused purpose: to help Midlife women redefine healthy aging. Why did she succeed? Her story was real and aspirational; other people saw themselves in her journey. Her advice to people using social media for their business is: ✨Be clear with your purpose, and know the story you want to tell and to whom. ✨Don’t be tone-deaf to your audience. ✨Make the posts visually appealing. There was a lot more to her talk, but Natalie confirmed that we all use social media for connection and awareness in some way. So, ensure you understand why you’re using it and what you want in return. #SocialMedia #AuthenticityWins #PurposefulContent #BusinessTips

Is your brand's mental health messaging hitting the mark with Gen Z? Mental health has been a big part of conversations between brands and young people across North America for some time now. However, in Europe, the conversation is just beginning. And it's a delicate one to say the least. In this week's TikTok, European youth expert Antonin Ficatier shares insights on how you can start the conversation and how Gymshark got it just right. Want to know more about Gen Z (and Millennial!) behaviors, trends, and brands across Europe? Register now for our free webinar Gen Z 101: European Vacation! on June 13. You'll learn: 👩💻 Insights into the market of European Gen Z and Millennials 🤳 Youth profiles for the UK, France, Germany, Spain, and Italy 📊 Datapoints on trending topics, such as social media, brands, employment, sports, and mental health Link in comments. #genz #millennials #genzinsights #genzmarketing #mentalhealth

Something made me stop & think for a second yesterday. I just asked a friend “How was your day?” and the answer was “I’m so tired.” To put this into context: she just turned 30, not a Mom, has a good job, arrives home every day by 5pm, lives healthy, goes for a run every day. 🩷 And this exact same answer came from another friend, who is a PT, lives super healthy, exercising every day, age 35, no kids: “I’m so tired.” 💙 This made me think. Did you realise, this is the most common answer we get to Britain’s favourite question: “HOW ARE YOU?” 😳 And then I started to think what my own answer was when last time I was asked this question. Guess what, ofc I was “so tired”. 🙈 I find this topic so interesting to dig deeper and figure out what’s going on with Millenials & Gen Z??? 💡Share your thoughts in the comments 🤓 💭 ❓Maybe one of the answers: “Researchers say younger generations deal with an ongoing wealth inequality. In a 2023 Deloitte survey, nearly half of Gen Zs and four in 10 millennials said they feel stressed all or most of the time.” #selfcare #worklifebalance #genz #healthawareness

As the corporate landscape continues to evolve, it's important for companies to embrace the unique needs and expectations of each generation. By adapting to these differences, companies can attract and retain top talent, foster innovation, and remain competitive in an ever-changing business environment. Check out this insightful article on how #Diversity and #Convergence are reshaping the workplace for #GenX, #GenY, #GenZ, #Millennials and #GenAlpha. #HumanResources #CorporateStrategy Link: https://lnkd.in/dbYmjQGX

Taking the pulse: The top 5 social issues US consumers care about : With 38% of Americans saying that they want companies to be socially responsible, it’s proof that brand values matter for US consumers. That’s why it’s more important than ever to understand what social issues matter, why they matter, and what people want brands to do about it. Digging into the data for actionable insights is… Read more » #opnplatform #data