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7 Pillars of Digital Marketing for Contractors: The Blueprint For Promoting Your Business Online And Dominating Your Market Paperback – May 22, 2022

by Charles Musselwhite (Author), Linda Musselwhite (Author), Jerry Russell (Foreword)

5.0 1 rating

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Jerry (real name) of Advantage Grading & Engineering (AGE) was $400,000 in debt, preparing to lay off his employees, sell his equipment and go back to working for someone else. He literally was pulling the plug on his dreams of running his own business.

As a last ditch effort, Jerry contacted Charles & Linda Musselwhite, co owners of Musselwhite Marketing explaining his situation, saying I see you guys everywhere and asked, "Can you help me?"

Charles & Linda had no idea what they could do for AGE this late in the game but they committed to performing their "7 Pillar analysis" of AGE's digital footprint and presenting a plan.

Fast Forward less than 60-days later!

Jerry and AGE go from $400,000 in debt to having over one million dollars of bid work pledged to him! To be clear, this was not money in the bank or in Jerry’s pocket but money pledged to Advantage Grading & Engineering for services to be rendered.

Crisis averted, business saved! But the story doesn’t end there, 5 short years later, Jerry received an unsolicited call that turned into a $5,000,000 project with an option to a second project that was even BIGGER!.
Jerry, asked, “How did you find me?”, the response, “a Google search”. The culmination of Musselwhite Marketing's:

* Website analysis
* A search engine optimization (seo) strategy
* A local search optimization strategy
* and video marketing strategy

Most home service contractors feel ripped off when they think about how much money they’ve spent on advertising and marketing—and how little they have to show for it.

*For a no commitment or obligation analysis of your website to see what keywords you are ranking for and how you stack up against the competition visit https://resources.musselwhitemarketing.com/website-audit.

**And for a complete overview of your Local SEO performance; including Search Rankings, Local Listings, Reviews, On-Site SEO & Social Media visit https://resources.musselwhitemarketing.com/local-seo-analysis.

Musselwhite Marketing created, implemented and executed a custom version of their ‘7 Pillar of Digital Marketing’ strategy for Jerry and Advantage Grading & Engineering that measured, monitored and managed their online visibility.
The strategy helped Jerry and Advantage Grading & Engineering not only come back from the brink of disaster but go onto becoming debt free, increase their rates and become one of the most sought after grading and excavating contractors in Southern California.

If you've been trying to grow your business unsuccessfully or simply want to delegate the marketing of your home services business, the 7 Pillars of Digital Marketing for Contractors , you’ll learn the digital marketing strategies to increase and improve your online presence, including how to:

* To set your website up to be found by those searching for you and your services
* Create content that gets you found by more people
* Rank number one on Google and other search engines (Yelp, Bing, etc…)
* How to use online ads until your SEO work kicks in

The 7 Pillars of Digital Marketing for Contractors is the answer to increasing and improving your online visibility. This book is a reference tool to deliberately and intentionally get you found by more customers:

Website
Content
Email
Online Ads
Video
Social Media
Reputation management

If you're not on the first page of Google, Bing, or Yahoo search you may never be found or called by those searching for your services and products!

BONUSES Every chapter closes with free resources to download and use that will support you in your online marketing efforts.

To discuss your project or marketing goals https://resources.musselwhitemarketing.com/website-30-min-call?