Amy Thorne’s Post

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Founder of TASTE : Making Food and Drink brands delicious in culture

There is so much on offer this festive season, it’s hard to know where to start. But, what interests us at TASTE the most is the origin behind the ideas. What cultural trends are driving shifts in the way we eat and drink? Here are three things I’ve noticed: 🦃 Showcase Centrepieces Post-pandemic, our homes have become stages for festive hosting, with food doubling as edible art. Inspired by trends like TikTok’s #bringaboardnight, the traditional turkey has some serious competition for centre stage this year. ✨Little luxuries from dawn 'til dusk A Bucks Fizz with your bacon sandwich was, at one time, enough of a Christmas morning treat. Now, our desire to expand every occasion into a memorable (and let’s face it, Instagrammable) moment, has inspired breakfast innovations, including Tesco’s Lobster Thermidor brunch rolls. 🤳🏽 Fashion x Food Whether it’s limited edition drops, or Burberry hosting its LFW guests at Norman’s Cafe, food is officially fashionable. Expect to see more food and fashion mash-ups and stash from major brands, including Lidl, Colemans and more… What do you think? I would love to hear others’ trend spots too. #marketing #thoughts #communications #trends #christmas

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