Dave Chesson/Amazon Advertisements For Books Course

Sell More Books With Amazon Ads 2.0

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Master the Art of Amazon Advertising with Our Free, In-Depth Course

About the Course

Are you an author looking to skyrocket your book sales? There’s one game-changing strategy you can’t afford to ignore: Amazon Ads 2.0.

Every day, thousands of readers search Amazon for new books to buy. Yet, without the right strategy, your book remains buried beneath millions of others. With Amazon Ads 2.0, you can change that.

Amazon Marketing Services allows you to get in front of readers who are actively searching for books like yours. Whether it’s marketing your book next to similar titles or targeting specific keywords, Amazon Ads can help your book stand out.

I’ve taught this strategy to bestselling authors like Pat Flynn, Ted Dekker, and Jeff Goins. Now, I want to teach YOU how to use Amazon ads like a pro in just 5 days.

Are you ready to sell more books?

What You’ll Learn

In this comprehensive 5-day course, you’ll learn everything you need to know to start selling more books on Amazon. Our expert-led program covers:

  • Creating your Amazon Marketing Services account in minutes

  • Identifying dozens of relevant books and keywords to target for maximum reach

  • Setting up your first ad campaign to start selling more books

  • Understanding the Amazon ads dashboard to track your performance

  • Testing and optimizing your campaigns for the highest conversion rates

Similar courses are selling right now for over $600. But you can join our 5-day Amazon Ads 2.0 course absolutely FREE.

Your Instructor(s)

Dave Chesson

I'm Dave and I'm a Kindlepreneur and digital marketing nut - it's my career, hobby and passion.

Other than leading the largest and most popular website on Book Marketing, Kindlepreneur, I've consulted and helped create Amazon Ads for NYT bestselling authors like Ted Dekker, as well as Pat Flynn, Jeff Goins, and more.

So, enroll in the absolutely free, no spam or gimmick course, and not only learn how to create profitable Amazon ad campaigns, but also watch as I create campaigns for some of the biggest authors in the industry.

Janet Margot

With nearly a decade at Amazon, I built out the ads program for books. Now, I coach authors and consult for major tech companies. I'll be popping in throughout the course to share insights on complex topics.

Course Contents

Part 1: Introduction to Amazon Book Ads

1.1 What Are Amazon Ads and the Different Types
1.2 Benefits of Ads Beyond Direct Sales
1.3 Preparing Your Brand for Amazon Ads
Part 1 Notes and Extra Resources
Amazon Ads Part 1 Quiz

Part 2: Setting Up Your Amazon Book Ad Campaign

2.1 Setting Up Your First Amazon Book Ads Campaign
2.2 Understanding the Amazon Ads Dashboard
Part 2 Notes and Resources
Amazon Ads Part 2 Quiz

Part 3: The Importance of Relevance

3.1 The Old Approach To Amazon Ads
3.2 The New Approach
3.3 Consequences of Ads With Low Relevance
3.4 Benefits of Ads With High Relevance
3.5 How Amazon Views Ads
Part 3 Notes and Resources

Part 4: Selecting Amazon Book Ad Keywords

4.1 The Art of Amazon Book Ad Keywords
4.2 Product Targeting vs Keyword Targeting
4.3 How to Find Profitable Amazon Book Ad Keywords
4.4 Grouping your Keywords for Campaigns
4.5 Creating Amazon Ad Copy That Sells
Part 4 Notes and Resources
Amazon Ads Part 4 Quiz

Part 5: Optimizing & Managing Amazon Book ad Campaigns

5.1 Monitoring Your Amazon Book Ad Campaigns Like A Pro
5.2 Adjusting your bid
5.3 Refreshing your amazon ad campaigns
5.4 Creating new ad campaigns
5.5 What to do when your ads fail and how to fix them
Part 5 Notes and Resources

Part 6: The Next Steps

Extra resources and Tools to Amazon Book Ads
Resources and Tools

Reviews

1,000+

See what other students are saying!

Thanks so much for all you do, Dave.

Tammy Horvath

Clear, easy to follow, great information. Great teaching.

Tony Ceballos

I highly recommend this course for people who is new in Amazon Ads

Jazmin Gonzalez

Excellent. Very professional. merci Jean Louis Racine

Jean Racine

I already had some basic experience with AMS Ads - not a lot - about six months' worth and found the course very helpful. I highly recommend it for those considering AMS.

Barbara Cipak

I would have paid for this course, it is so well constructed and informative. Thanks Dave!

Lauren Ruddell

One of the reasons for failure is the inability to grasp the bigger picture and understand how the details affect it. This course covers it all. Thank you.

David Aitken

Lot's of good information. Almost too much detail for a beginner (which I am), but really comprehensive.

Vickie Frank-Fields

Going to pause my first Ad campaign until I've completed this course!

Melissa Tymms

I've only tinkered with Amazon ads and they didn't work well at all. Now I feel I have a much better understanding and am excited about trying some new things.

Terry Persun

For me this course was very valuable. I recommend everyone who's considering using Amazon Ads, to first go through the course material.

Jordi Buskermolen

Like the Wizzard of Oz Dave pulls back the curtain on the mechanics of Amazon ad promotion

madeleine dale

I am a new independent author about to step into the world of Amazon ad campaigns. I learned a lot from this course, which gave me confidence to develop an AMS strategy and build my first series of campaigns for my book The Fiction Police.

Dwaine McMaugh

This course makes Amazon ads simple. The instructor did a good job.

Jerry Olayemi

This is one of the powerful ads course I have so far and guess what! It's totally free

Ugwuanyi Kingsley

FANTASTIC info and delivered at a pace and in a comprehensive style that's "digestible" for newbies

Ameenah Maria Lutfee

The course gave a quick overview until now. I expected a bit more like how to do the ad.

Karen Nielsen

Great metodology! Vert helpful!

Camilo Villamizar

Extremely amazing video clips collaborated with texts ease the understanding

Elfrida Anekwe

This is the best AMS course I've ever had so far, I loved everything taught in the course, the style used; both practical and theory and the most lively part which is the quiz section, you can never be bored. Kindlepreneur really nailed it 👍

olorunyomi Joseph

Amazon Advertisements for Books Course is what every beginner in Amazon KDP business needs!

Vladimir Cejzl