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Voice pick - Report Electronics Device for Entertainment Landscape
- 1. 1 REPORT E l e c t r o n i c d e v i c e s f o r E n t e r t a i n m e n t L a n d s c a p e
- 2. 22 > M A K E Y O U R B U S I N E S S S U C C E S S W I T H R I G H T I N S I G H T S Voice Pick insights is our insights library, where we conduct our internal research project for multi- ple different purposes. Part of the research findings will be public to help companies understand the product categories, consumer behavior, market news, etc. This project is to provide an understanding of elec- tronic devices use for entertainment purpose with the sample of 344, focusing on people who live in Ho Chi Minh & Hanoi, both male & female from 18- 55 years old > E N T E R T A I N M E N T M A R K E T T R E N D S Apple & Google make a dramatic shift in their digital entertainment strategy: in 2020, Apple (Ar- cade), Google (Stadia) rolled out their cloud gaming service to focus more on mobile gaming, making the gaming market more dynamic Content quality become more important: Entertainment companies such as VC Corp, FPT, VTC, etc. focus their effort into the entertainment market by rolling out not only high-quality content video, TV shows, channel, but also gaming and mu- sic Online video platform such as Youtube, etc. now have their content creator competing for more views with new, disruptive & quality content TV is no longer a traditional channel, but come with much new entertainment usage: Local paid TV service provider such as VTV Cab, SCTV, K+, etc. price have become affordable for everyone International paid TV service (Netflix, iFlix, Apple TV, etc.) give the user more access to entertain- ment content “TV box” could transform any traditional TV into a smart TV for entertainment usage; at the same time, the price of smart TV has also become more affordable
- 3. 3 MARKET PENETRATION Market penetration refers to the successful selling of a productorserviceinaspecific market.Itismeasuredbythe amountofsalesvolumeofanexistinggoodsorservicecom- pared to the total target market for that product or service
- 4. 44 ELECTRONIC DEVICE USAGE FOR ENTERTAINMENT PRODUCT USAGE RATE Sample size: 344 | Location: HCM & HN | Male & Female | 18-55 Years old Product usage rate indicates market penetration of each product category Smartphone & laptop are the most popular devicess used for en- tertainment, significantly higher than other device such as TV, PC, Tablet, etc. Meanwhile, camera is the least popular device used for entertain- ment 7% 11% 11% 13% 18% 18% 24% 31% 38% 54% 82% Camera Sound system speaker Handheld console gaming Console gaming Karaokesystem MP3player Tablet PC TV Laptop Smartphone
- 5. 5 ELECTRONIC DEVICE USAGE FOR ENTERTAINMENT PRODUCT USAGE RATE Product usage rate broken down by location (2 big cities Ha Noi & Ho Chi Minh) Smartphone & laptop are the most popular devicest used for en- tertainment in big citites Sample size: 344 | Location: HCM & HN | Male & Female | 18-55 Years old Broken down by location: Ho Chi Minh & Ha Noi ( 2 big cities ) 11% 10% 11% 10% 13% 22% 18% 28% 33% 50% 77% HANOI 3% 12% 11% 16% 22% 16% 29% 33% 43% 58% 87% HO CHI MINH Smartphone Laptop TV PC Tablet MP3 player Karaoke system Console gaming Handheld console gaming Sound system speaker Camera Tablet has higher usage rate in Ho Chi Minh than in Ha Noi
- 6. 66 CONSUMER BEHAVIOR Consumer behaviour is how individual customers, groups or organizations select, buy, use, and dispose ide- as, goods, and services to satisfy their needs and wants
- 7. 7 USAGE DURATION USAGE DURATION Usage Duration is the length of time that individual customers spend on a product / service Sample size: 344 | Location: HCM & HN | Male & Female | 18-55 Years old Broken down by device Smartphone is the only device that has various usage time from very little (6-15 hours per week) to very regular (>36 hours per week) Laptop, TV, PC, Tablet & MP3 player are used regularly less than 15 hours a week. While the less popular product is used at lower duration (<5 hours a week) are karaoke system, gam- ing console, handheld console gaming, sound system/ speaker & camera.
- 8. 88 SPENDING AMOUNT SPENDING AMOUNT Spending amount is the amount of money that individual customers spend on a product Sample size: 344 | Location: HCM & HN | Male & Female | 18-55 Years old Broken down by device Smartphone, console gaming, handheld console gaming & camera have the lowest spending amount (<10.000.000 VND) MP3 is the lowest (<5.000.000 VND) Laptop, TV, sound system/ speak- er, karaoke system & even PC, Tablet have various range of spending amount from very low (<5.000.000 VND) to very high (>20.000.000 VND)
- 9. 9 THANK YOUE m a i l : i n f o @ v o i c e p i c k . v n P h o n e : 0 8 1 2 5 6 5 8 0 0 ABOUT US Voice Pick is Automated Market Research Plat- form based in Vietnam We put the customer at the core of your busi- ness. We automate the whole research project execution, so companies could focus on their business questions. Companies only need to select the data they need as pages of information and chart; other tasks such as ques- tionnaire, data analysis, etc.. are automatically handled by us To find out how we do that, please contact us via email info@voicepick.vn