CHURN FM

Andrew Michael
CHURN FM

CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.

  1. E286 | Betting on Yourself: Wistia’s Bold Pivot From Video Hosting to a Multi-product Platform with Chris Savage

    6 DAYS AGO

    E286 | Betting on Yourself: Wistia’s Bold Pivot From Video Hosting to a Multi-product Platform with Chris Savage

    Today on the show, we have Chris Savage, CEO and co-founder of Wistia, a leading video marketing platform. In this episode, Chris shares insights from Wistia’s journey—from a video hosting platform to a comprehensive suite of video tools. He discusses the impact of COVID on video adoption, how Wistia navigated major strategic shifts, and why betting on yourself is often the best investment. We also dive into AI’s evolving role in video creation and editing, the importance of onboarding for re...

    47 min
  2. E284 | Optimizing Payments for Growth and Retention with Paddle's Lucas Lovell

    21 MAR

    E284 | Optimizing Payments for Growth and Retention with Paddle's Lucas Lovell

    Today on the show, we have Lucas Lovell, VP of Product at Paddle, a comprehensive payments and billing platform that helps businesses streamline transactions, reduce churn, and scale globally. In this episode, Lucas shares his insights on the critical role payments play in churn reduction and strategies like smart payment retries, network tokenization, and local payment methods to maximize revenue. We also dive into retention tactics and Lucas’ perspective on the evolving payments landscape a...

    41 min
  3. E283 | AI Powered Growth: How Reddit and Ramp Are Winning with Guillaume Cabane

    12 MAR

    E283 | AI Powered Growth: How Reddit and Ramp Are Winning with Guillaume Cabane

    Today on the show, we have Guillaume Cabane, Co-Founder and General Partner at Hypergrowth Partners. G has helped scale some of the fastest-growing B2B companies, including Ramp, Retool, Vercel, Reddit, and more. In this episode, we dive deep into how AI is fundamentally changing growth strategies, making outbound sales more efficient, and reshaping how companies think about customer acquisition. G shares why the economics of marketing are shifting rapidly, how AI-generated content and ads ar...

    39 min
  4. E282 | Navigating Early-Stage Growth: Churn, Retention, & Customer Success at Pylon

    26 FEB

    E282 | Navigating Early-Stage Growth: Churn, Retention, & Customer Success at Pylon

    Today on the show we have Advith Chelikani, the Co-founder and CTO of Pylon. In this episode, Advith shares his journey from engineer to co-founder and how Pylon is redefining B2B customer support. We then discussed the role of product velocity in driving retention, the challenges of scaling customer success at an early-stage startup, and why founders should stay close to customers for as long as possible. We wrapped up by exploring the balance between growth and efficiency, the impact of AI ...

    35 min
  5. E281 | The Foundational Laws of Retention That Haven’t Changed in the AI Era with Brian Balfour

    12 FEB

    E281 | The Foundational Laws of Retention That Haven’t Changed in the AI Era with Brian Balfour

    Today on the show, we have Brian Balfour, the Founder and CEO of Reforge and former VP of Growth at HubSpot. In this episode, Brian shares his perspective on the foundational laws of retention that remain unchanged, even as AI continues to transform the way we build and grow products. We then discussed why many AI products are struggling with high churn, the role of natural usage frequency in product retention, and how businesses can avoid falling into the trap of ignoring core retention prin...

    46 min
  6. E280 | Reinventing Go-To-Market: Lessons from Agorapulse’s Upmarket Expansion with Emeric Ernoult

    5 FEB

    E280 | Reinventing Go-To-Market: Lessons from Agorapulse’s Upmarket Expansion with Emeric Ernoult

    Today on the show we have Emeric Ernoult, the Founder and CEO of Agorapulse. In this episode, Emeric shares his experience navigating Agorapulse’s bold pivot from serving SMBs to targeting mid-market and enterprise clients. We then discussed the challenges of combating endemic churn, why moving upmarket was critical for growth, and the lessons learned from multiple pivots along the way. We wrapped up by discussing the complexities of scaling a SaaS business while bootstrapped, including how t...

    50 min
  7. E279 | The Evolution of Copy.AI: From AI Copywriting to Enterprise Workflow Automation with Paul Yacoubian

    29 JAN

    E279 | The Evolution of Copy.AI: From AI Copywriting to Enterprise Workflow Automation with Paul Yacoubian

    Today on the show we have Paul Yacoubian, founder and CEO of Copy.AI. In this episode, we explore how Copy.AI evolved from an AI copywriting tool into a full-scale enterprise workflow automation platform. Paul shares how LLMs (Large Language Models) are reshaping go-to-market strategies, the challenges enterprises face in AI adoption, and why data management is the biggest bottleneck for AI-driven automation. We also dive into Paul’s approach to angel investing, why he prioritizes fou...

    56 min
  8. E278 | Aligning Growth Marketing and Growth Product to Maximize Retention with Yuriy Timen

    22 JAN

    E278 | Aligning Growth Marketing and Growth Product to Maximize Retention with Yuriy Timen

    Today on the show we have Yuriy Timen, investor and advisor to companies like Airtable, Canva, and Oyster, and former Global Head of Growth & Marketing at Grammarly. Yuriy shares his journey from leading performance marketing to building a high-impact growth product team—and why aligning these functions is crucial for retention. We explore the challenges of balancing acquisition and retention, how to structure growth teams effectively, and why the first user session is the biggest lever ...

    44 min
See All (286)

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4.1
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About

CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.

Information

  • Creator
    Andrew Michael
  • Years Active
    2019 - 2025
  • Episodes
    286
  • Rating
    Clean
  • Copyright
    © 2025 CHURN FM
  • Show Website
    CHURN FM

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