EP 113 | Harini Karthik (Loom) - How to build a data team to uncover retention drivers & fuel growth for your business

Today on the show we have Harini Karthik, Head of data at Loom.

In this episode, we talked about the ideal data setup at a company, where to start and how to build a data team that influences strategy and drives growth for the company.

We also discussed why you should prioritize understanding the LTV of your customers as one of your first big data challenges and broke down a step by step guide on how to do it. We dove into how to identify where your users are coming from, the tech stack you’ll need, and lastly how to set up your historical revenue tables for analysis and building out dashboards. 

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.