The first step, empathizing, starts with identifying who is involved in the problem that needs to be solved. This step can also involve direct observations and conversations, according to the report. Next, comes defining, which seeks clarity and makes sense of the data collected in step one. After that comes ideating, which is the path to generating solutions to the problem. Prototyping and testing are the last two steps, which are repeated until the team reaches a solution.
The idea of design thinking is that leaders and teams can ‘fail fast to succeed faster’ which allows CFOs to be more agile in their positions.
McKinsey:
Design thinking is a systemic, intuitive, customer-focused problem-solving approach that organizations can use to respond to rapidly changing environments and to create maximum impact.
In my opinion, the difference between Experience Design and Service Design can be answered simply and generally. Service is “How you deliver”. Experience Design is “How you consume”.
To fully grasp the power of design and how you, as a designer, can contribute to tackling complex global challenges, focus on the four principles of human-centered design:
- Focus on the people.
- Identify and solve the root problems and not the symptoms.
- Consider everything as a system of interconnected parts.
- Don’t rush to a solution; instead, embrace the iterative nature of the design process and execute small and simple interventions.