Is this autumn’s most powerful partnership? Brand partnerships are everywhere right now, but few are as on-the-money as the clever collab between our friends at Movember and iconic snack, Pringles. The QR-code moustache campaign takes the scanner through to Movember’s conversations page with access to resources and information about men’s mental health. But beyond the perfectly paired moustache icon, this campaign resonates further than a simple visual connection. It nails the snacking occasion in a deeply rooted culture-led strategy. Here’s what makes it so effective: ⏰⚽ Perfect Timing: Movember sits right in the heart of the social sporting season of football and rugby, making it the ideal moment to capture men’s attention when they’re together - and snacking. 🥸👂🏽Value and meaning: In an age where everyone's talking, the real edge is in understanding. It’s not about volume but value - and that’s what this delivers in tube-fuls. 🌟🤝🏿 Commitment: In its 4th year, the partnership follows one of our core culture-led principles, the authenticity stress test. Both brands are in it for the long haul, building trust and loyalty with consumers. What do you think? I would love to hear about any other winning partnerships you’ve seen recently. https://lnkd.in/eWMcXaKX
Amy Thorne’s Post
More Relevant Posts
-
Strategic and innovative marketing and research executive with 20+ years of high-level experience.
Sprite Reinvigorates Legacy Reviving the iconic "Obey Your Thirst" tagline in Sprite's latest marketing campaign serves several strategic purposes. By bringing back a well-known slogan from 1994, Sprite taps into the nostalgia of older generations who remember the original campaign, while also intriguing younger consumers with a retro appeal. Nostalgia marketing can create an emotional connection, making the brand more memorable and favored among consumers. “Obey Your Thirst" is a powerful message that resonates with Sprite's core brand ethos of individuality and authenticity. Reintroducing this tagline helps reinforce these values in the minds of consumers, connecting the brand to a sense of self-expression and determination. READ ARTICLE: https://conta.cc/3WlHaaA #ObeyYourThirst #SpriteLegacy #NostalgiaMarketing #AnthonyEdwards #ShaCarriRichardson #BrandRevival #ThirstForMore
Why Sprite brought back 'Obey Your Thirst' to reach Gen Z
marketingdive.com
-
Was I a Luke Combs fan before hearing him perform with the icon Tracy Chapman at the Grammy's? No. Was I a Taylor Swift fan before she released Exile with Bon Iver? Also no. Am I now a Luke Combs and Taylor Swift fan? Big yes. Partnerships have a unique way to bring different audiences together and form an immediate trust connection via the other person, brand or ideal. They're a big risk. They're a lot of work. They can fail miserably. But when both brands share a mission, vision and passion... they can be pretty magical. Because what other marketing tactics can help you find a completely net-new audience with trust immediately baked in? #marketing #partnerships
-
Your customers and loyal brand supporters are with you. This is why it is important that you take them along on your journey. This is one way to connect to your audience and celebrate every milestone that you hit with them. Want to share your wins with your audience? Start with merch. Click the link in our bio to get started.
-
-
Need to pull off the perfect event for the company? Here's the secret: event marketing. Integrating a cross-channel marketing approach, we spread the word to the fingertips of your target audiences. Make it an event to remember with Fastlane: https://ow.ly/vGPu50OXbtq #eventmarketing #digitalmarketing #eventplanning
Brand, Differentiate & Sell | Fastlane
https://fastlane.co
Communications strategy, consultancy and copywriting
6moSuch a good idea