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How VICE mastered Google Analytics Troubleshooting by building our own chrome extension
Why we built the Google Analytics and Segment Helper Chrome Extension
Download VICE’s Google Analytics and Segment Helper Chrome Extension — here
When Google Analytics stops working, it’s an all hands on deck effort to figure out what happened. Are calls being made on the page? Is the metadata correct? Are the right events firing? At VICE we use Google Analytics to understand audience engagement across our digital properties, and we’ve had a few instances where we inevitably broke our Google Analytics setup.
It’s bound to happen, so as Google Analytics administrators we regression test each release, smoke test new features, and troubleshoot when it hits the fan. Over the years, VICE has built up an extensive suite of events, custom dimensions, and metrics, to ensure we understand how users flow through our site. However, the downside of having such a robust analytics portfolio is that it’s extremely tedious to troubleshoot.
For the last couple of years, the Google Analytics Debugger Chrome Extension has been a staple of the Google Analytics toolkit, but…
