Amy Thorne’s Post

After the past few weeks it seems only fair that we highlight the brilliance of the marketing from the team at Stanley 1913! 👏 Not often will a product with such a simple purpose resonate so much with consumers and attract such a loyal following, and even less likely is that product will come from a brand that’s over 100 years old. Yet Stanley 1913’s Quencher has defied those odds, with the company reporting a 275% year-over-year increase in Quencher sales! The brand had long been marketed to workmen and outdoorsmen, but with the help of a group of influencers, the company unlocked the power of women selling to women. Women talking to their friends and referring creates a lot more trust in the product and the brand versus the typical marketing tactics and strategies that have been used in the past! And social media more broadly has led to consumers themselves posting about their experience with the product, extending the brand’s reach even further. The consumer basically took over for their marketing team on TikTok where they have 700 million views of #StanleyTumbler, with all of the Stanely videos and content on the platform being user-generated! ✨ Stanley 1913 really let the customer do the talking this month too after a woman shared a video of her car after it had caught fire, with the only item surviving being her Stanley cup… with the ice still inside! Going viral and racking up millions of views in just a couple of days, the President of Stanetly then stitched the original TikTok video with his own, offering to buy her a brand new car! You can read more about the companies viral success here: https://lnkd.in/geC4x7eh #WednesdayWins #digitalmarketing #ugcmarketing

If you want to be successful on social media you need to study this brand The Stanley Cup has become an unexpected social media sensation over the past year. This 40 oz insulated travel mug with a handle and straw has inspired frenzied reactions online and in real life. But what exactly caused this stainless steel tumbler to take over TikTok, and turn customers into crazed fans willing to wait overnight just to get their hands on one? There were some strategic moves behind this drinkware taking over social media in 2023. 【Launch】 ➡️ Originally released in 2016 with little fanfare ➡️ Gained traction in the female Mormon community ➡️ Key partnership with e-commerce blog The Buy Guide This set the stage for a surprise revival and rise to fame over the next few years. Stanley brought on a new president, Terence Reilly, in 2020. He came from reinventing Crocs into a trendy brand, and would soon work similar magic with the Quencher tumbler. 【Revival】 ➡️ Reilly elevates product into fashion accessory ➡️ Leverages limited edition drops to create scarcity and demand ➡️ The quencher becomes Stanley's top-selling product in the first year ➡️ Revenue skyrockets from $73 million in 2019 to projected $750 million in 2023 The quencher owed much of its viral fame to TikTok. Young influencers started showing off entire walls decorated with their Quencher collections in covetable colors. FOMO took hold, with followers rushing to buy their tumbler. 【TikTok Viral Sensation】 ➡️ Trendy colors and scarcity model catch on ➡️ Influencers show expansive collections ➡️ Followers experience major FOMO ➡️ Collabs fuel more demand and hype ➡️ Insane queues and buying frenzies Riding the lighting of social media fame, Stanley capitalized on collaborations with Starbucks, Target and more. Pictures emerged of never-ending queues just to buy special edition Quenchers before immediately sold out. Have you bought yourself a Stanley cup? As a marketer myself, I am a fan of their strategy But I am not so much so much for a sipper. Happy Linkedining 💙 hashtag #socialmediamarketing #stanley

When I launched my first beauty webshop (COSSA.fi), I could not be the face of my own brand. However, I did not want to make the mistakes many do, so I paid someone to showcase my brand. That is one of the reasons we successfully made our sales organically during our first year operating. Brands like Djerf Avenue (soon launching Djerf Beauty), CAIA Cosmetics, and Rhode stand out because they leverage one primary face to embody their brand's story, ethos, and aesthetic. Of course – these are celebrities, but I wanted to give examples that you will recognize. I think EVERY brand should have one primary face who represents the brand. It does not have to be a celebrity, but someone who inspires the target audience. Having "the face" creates an unmistakable identity that resonates with consumers. It establishes trust and humanizes the brand. In the realm of beauty, where authenticity and relatability are key, a primary face provides a consistent narrative and transforms customers into a devoted community. As mentioned, I couldn't be the face for my own brand (and can't even today), because of influencer / brand ambassador agreements I had at the time and have today. However, the strategic move I made was how we got our social media channels flow and made +100 000 views organically /video on TikTok right from the start. Of course not only it – we had an excellent content strategy as well. Many brands overlook this strategic move. But here's a beauty secret revealed – having one primary face is not just about influencer clout, it's about building a legacy and a lasting emotional connection. If you need help or consultation with this – feel free to contact! As a reference – here's an old video we made with sakea for Lumene Group back in 2021. I was one of Lumene's brand faces when they first started their TikTok channel ❤️🔥 This style is not something I would suggest to have today, but it's a memorable highlight from my career 💌 #BrandingBeauty #InfluencerMarketing #SocialMediaStrategy #BeautyMarketing #VaikuttajaMarkkinointi #Markkinointi

When marketing for the beauty industry, it's important that we remember to remain inclusive and invite people from all walks of life to feel their best. Shark Beauty highlighted young mothers at Coachella, which is a bit of a turn from the usual Gen-Z approach, particularly involving festivals. It's a great reminder that everyone deserves to take care of themselves and their beauty, no matter their busy lifestyle or responsibilities. Beauty is for everyone. Utilizing this important mindset in marketing will not only help you build a more diverse consumer base, but helps make a positive change in the narrative surrounding beauty. #BeautyMarketing #MarketingStrategy #BeautyInclusivity #BeautyIndustry

🌟 The beauty world was forever changed by Kevyn Aucoin, and his legacy continues to radiate through fans and now makeup influencers like Makeup by Mario, Surratt Beauty, and Laura Mercier. While a founder's presence is powerful, Little Voice Public Relations proved that a brand's essence can transcend time and space… Here's a behind the scenes look at last year's playbook for Kevyn Aucoin Beauty: 💄 Press Strategy: From expert commentary to virtual masterclasses, we crafted a symphony of engagements, positioning Kevyn Aucoin Beauty as the unparalleled authority on contour. 🔍 Product Placements: Pitching hero SKUs and buzz-worthy launches, we ensured Kevyn Aucoin's magic graced every relevant media outlet. 📦 Media Mailers & Affiliates: Crafting excitement around launches, maximizing relationships with affiliates, and amplifying seasonal moments brought Kevyn Aucoin Beauty to the forefront. 🌟 PROOF is in the PUDDING...In just six months, our partnership resulted in 274 press placements [that's an average of 45+ placements PER MONTH], sparking over 9 billion impressions, breathing new life into the brand’s legacy and products. 🎉 Some Key Moments: 🎨 Signature Sculpting Sticks Launch - Reinforcing the brand as the leader in contouring 👠 90s Supermodel Glam Set - Riding the 90s Glam wave (inserting the brand into a cultural conversation), forging media relationships, and teasing upcoming launches 🎁 Holiday Gift Sets: Custom-themed mailers earned gift sets their spot in coveted gift guides which drove sales and 👀 💌 Unveiling Beauty's Secrets: Leveraging Tiktok and Internet trends ex: #lattemakeup #tomatogirl #90sglam and our own 3-finger contour tip re-established the brand as a trendsetter and category leader Need a PR strategy for 2024? DM us! #KevynAucoinBeauty #PRagency #PRstrategies #makeup

Building a brand full of your personality can look a lot of different ways, but it will always include doing things your way instead of the way, you assumed they had to be done.