Advantages & Disadvantages of Yellow Pages Advertising
When many people think of directory
advertising
, the first thing that comes to mind is yellow page advertising. A basic yellow pages print listing is simple; it’s just the business name and phone number listed alphabetically with other listed businesses in its category. However, this is not the only kind of directory advertising a business can pursue with yellow pages. You can also purchase a larger listing and include your photo, slogan or brief advertising copy. These examples of yellow page advertising demonstrate the advantages and disadvantages of yellow pages advertising. While there are some clear examples, such as yellow pages’ widespread distribution and brand recognition, there are also limits to this type of directory advertising.
Years ago, yellow pages made the leap to the digital marketplace by creating business listings in an online database, similar to how it publishes business
information
in their print phone book. While lots of businesses list their com...