Madewell is looking for a highly motivated Digital Marketing Associate who will play a pivotal role in the growth of the brand’s digital advertising programs, including but not limited to Paid Social, Paid Search, Display and Affiliate. This person will work closely with internal partners across brand marketing, creative and ecommerce operations as well as external agency partners to ensure all projects are briefed, delivered, executed and measured to help drive the growth of the business. The ideal candidate will be highly organized, a problem solver and a clear communicator. This role reports to the Digital Marketing Manager.
Salary Range: $64,200.00 - $77,000.00
REQUIREMENTS
2+ years of experience of directly related experience in marketing, preferably in retail or at an agency
Bachelor's degree required
Proficient in Excel (basic functions such as VLOOKUP, pivot tables, etc), Powerpoint, Google Docs/Drive and Microsoft One Driv
Comfortable using e-commerce analytics tools for marketing measurement (Omniture, Google Analytics)
Familiarity with all major social media platforms
Extremely detail-oriented, organized and skilled in time management
Proven ability to proactively and autonomously manage projects
Effective at multi-tasking and problem solving in a deadline-driven environment
Demonstrated ability to work in a collaborative environment and align to changing business needs
Excellent verbal and written communication skills
RESPONSIBILITIES
Maintain Digital Marketing calendar and update as needed as it relates to promotions, marketing launches, key placements, etc. for Paid Social, Search, Programmatic and Affiliate channels
Lead paid media content briefs in closer partnership with the Creative team as it relates to seasonal product launches, promotions and nimble content opportunities
Support influencer marketing amplification across platforms such as TikTok, Meta and LTK, including but not limited to partner strategy, product seeding, content approvals and reporting
Oversee ad creative approvals, trafficking and QA via existing workflow to ensure assets are delivered on time to appropriate partners
Help build out campaign presentations for key stakeholders with ability to compile information from various sources (internal, agency, platform partners) to recap performance and key takeaways
Create weekly, monthly and quarterly reports on creative performance to identify opportunities to optimize future content deliverables
Partner with Site Merchandising and Operations team on day-to-day support for paid media execution, including product list curation, search keyword lists, promo code set up, etc.
Help facilitate testing new creative messaging, formats and ad units with Creative and agency teams
Act as the key point of contact for advertising platform best practices and competitive landscaping
Streamline existing workflow for efficiency, accuracy and relevancy
BENEFITS + PERKS
Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
Flex Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday year-round.
Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.
