The Tik Tok Manager will play a key role in Mario Badescu Skin Care’s Tik Tok platform and social media efforts. This position is responsible for creating daily content and videos for Tik Tok . Additionally, this role will be responsible for answering comments and brand engagement throughout the platform. This position will also oversee the creation, content to maximize opportunities to teach the brand’s story and touchpoints. The ideal candidate will be a digital first content creator with multimedia capabilities to produce quality social-first video content and images. This position in based in our New York office but will require the employee to commute to our Edison, New Jersey Headquarters twice a week
About the company:
Mario Badescu had a singular vision: he wanted to introduce to New York City his European-style facials (mastered back in his native Romania) based on classic, Old World techniques. To Badescu, beauty and skin care were unequivocally intertwined. He understood the uniqueness of skin, and thus came to design a line of handmade products to suit clients’ individual skin types and needs. It was in 1967, out of his Manhattan home, when the renowned salon was born. Word of mouth alone earned him a loyal following, and within a few years, Mario Badescu gained recognition as a touchstone of quality skin care.
REQUIREMENTS
Proficient in Microsoft Office and G-Suite
Must be able to multi-task & prioritize assignments
Must be willing to commute to and work from the New Jersey office
Must be willing to occasionally travel and work weekends
Must have strong communication skill
Qualifications & Experience:
Bachelor’s Degree in communications, marketing and social
Minimum 2 years beauty social media experience
Dedicated experience in influencer communications across tik tok
Ability to manage projects
Strong interpersonal, written, and oral communication skills
Able to shoot content for tik tok on a daily basis
Must be familiar with present and up and coming platform capabilities of Tik Tok
RESPONSIBILITIES
Create and post 1-2 videos of original Tik Tok content a work day
Respond to comments and DMs across all of Tik Tok
Help develop and execute Tik Tok strategies including content, brand partnerships, interactive content and content series
Monitor and catalogue influencer posts on Tik Tok
Pitch product and brand stories to VIP's, influencers and content creators
Daily monitoring and preparation of reports to share with brand owners and team
Development weekly strategies and create calendars of the upcoming weeks
Build and manage media lists
Assist in monitoring social platforms (specifically Tik Tok) for organic brand mentions
Compile social recaps inclusive of bi-monthly/quarterly launch highlights
Manage incoming media inquiries and provide press releases, images, and quotes as needed
Source new influencer talent & maintain influencer contact list on ongoing basis
