We are seeking a Social Media Specialist to support comprehensive and timely social rollouts, especially around special projects such as Runway and the Met Gala.

Salary Range is $65,000 - $80,000 + target bonus. Please note that compensation will be offered based on relevant skills and experience

About the company:

Thom Browne is widely recognized for challenging and modernizing today’s uniform: the suit. By questioning traditional proportions, Browne’s designs consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring. We pride ourselves on our core values of respect and collaboration, challenging ourselves to express creativity and continuously innovate. We attract ambitious individuals who operate in unique ways while upholding exceptional craftsmanship and excellence.

Thom Browne cotton milano and oxford shirtdress

REQUIREMENTS

4-5 years' experience developing global social strategy across all key platforms and execution of campaign management
Experience in a fashion retail brand, relevant editorial platform or consulting agency; omni-channel experience is ideal
Proactive, results-oriented, strategic thinker with the ability to see the big picture, develop new ideas and think through creative solutions
Knowledge of publishing processes for platforms including Instagram, X (Twitter), TikTok, Facebook and YouTube, with a general understanding of regional platforms such as WeChat, Weibo, RedBook, and Line
Excellent written, verbal, presentation, and interpersonal skills; ability to communicate across multiple business segments
Engaged, positive; comfortable with a fast-paced schedule in collaboration with a passionate in-house team

RESPONSIBILITIES

Planning

Collaborate with the social media team to organize social media content
Ensure timely delivery and posting of content across platforms, adhering to the content calendar.
Gather usernames and product tags (when applicable)
Create UTM links (when applicable) to track the metrics and performance of a specific digital marketing campaign
Follow directives from Social Media team to ideate new posts (i.e., archival content)

Scheduling and Posting

Plan and schedule posts in advance, taking into consideration peak engagement times and relevant events
Schedule content go-live timings via Dash Hudson for Instagram, Twitter, and Facebook posts
Post in-app for TikTok, LinkedIn and Instagram Stories
Follow directives from Social Media team to promote/boost existing posts in app; suggest audience targets

Content Creation Support

Create supplementary social content (such as iPhone capture) for special projects and events
Source pre-cleared, trending sounds for video posts
Knowledge of creative editing platforms like Photoshop and Premiere is plus

Community Engagement

Act as a liaison between the community and the brand, monitor activity on social media channels to promptly respond to comments, mentions, and messages

Copywriting