Shopbop is looking for a creative, innovative, organized and data-driven Social Media Coordinator to lead the scheduling, management and reporting of organic social media content. This position will work in partnership with brand marketing and the creative team collaborators to oversee the curation of social first content across Shopbop’s owned social channels. This role will be responsible for community management on social channels, and will surface customer learnings and opportunities from our customers on social.
About the company
Shopbop is the global online retail destination for style inspiration and discovery, offering customers all over the world a comprehensive, hand-picked selection of ready-to-wear apparel and accessories from over 1,000 established and emerging designers. Shopbop debuts new arrivals, compelling editorial content and styling guidance daily. Shopbop provides world-class customer service, fast, free global shipping worldwide and free returns in the U.S. and Canada.
REQUIREMENTS
3+ years of professional non-internship marketing experience
Ability to effectively partner cross-functionally with a wide range of stakeholders
RESPONSIBILITIES
Plan and brief the monthly social content calendar, encompassing IG feed, stories, Threads and TikTok and produce a monthly content schedule that brings to life Shopbop’s seasonal brand narrative and aligns with the greater social strategy, and supports site content (brand launches, FP stories, etc), marketing initiatives (brand, loyalty, int’l) and paid social opportunities.
Own community management schedule and process to actively engage with our customer on social, and to build an active Shopbop community on social platforms. Partner with Customer Service team to manage customer inquiries via social.
Weekend coverage required.
Analyze performance of social content—present findings and best practices on a weekly and monthly basis.
Surface learnings on content performance, as well as sentiment via Community Management as the “Voice of the Customer on Social” to iterate on content and social message lead by customer obsession.
Own scheduling and posting of content across all social channels (Instagram, TikTok, Pinterest) including nights and weekends.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $47,500/year in our lowest geographic market up to $113,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
